Business Scorecard Survey – The Results
January 15, 2013
Next week will see the publication of the Intrafocus Annual Business Scorecard Survey results. The survey title has significance as it has captured information about the variety of scorecards used within business. It has not concentrated on more traditional balanced scorecards. The questions were purposefully open to interpretation.
In the current economic climate there are multiple challenges facing leaders in companies and organisations alike. For several years we have seen drastic reductions in sales or budgets resulting in mass redundancies and closures. Cut-backs can only be considered as a short-term strategy to resolve the current situation, at some point growth strategies need to be put into place. However, the world has changed and any growth strategy needs to be very carefully controlled. Investment agencies are looking for more accountability and therefore require better business performance management data and systems.
Good business scorecard solutions are providing the means to manage, monitor and maintain growth strategies by giving the right level of detail at the right time to the right people. This survey has looked at how business scorecards have been used in organisations to undertake this activity or parts of this activity.
The survey was conducted between the months of September and November 2012. Survey participants were determined through a pre-selection process to ensure a high quality response. Contact was made through approximately 8000 personalised e-mails, private invitation from Intrafocus consultants and further invitation via affiliated consultants. The objective was to survey senior executives, those people directly involved in formulating company/organisation strategy and a selection of senior practitioners. It was also important to ensure responses came from a variety of sectors.
A summary of the results will be published next week followed by distribution of the entire report. If you would like a an early copy of the report, simply e-mail firstname.lastname@example.org with the words “Please send a copy of the survey” in the subject line.